If you’re into pin trading, you’re in good company…if you think of the Lab as good company. We were lucky to be included in Pinny Arcade for PAX Prime 2014 at the end of this month. Each player who does the Moonrise demo at our booth in the 6th floor hall (#6103, can’t miss us, you’ll see the giant tower labeled MOONRISE from the entrance), will get one of these nifty keen collectible pins:
If you are Undead for life, we’d like to meet you. Without what we call our Superfans, we wouldn’t be where we are today. You don’t just like our links — you share them. You don’t just play our games — you tell people about them. You don’t just consume our games — you make them better with feedback and saves and constructive criticism. You don’t just hang out in our community — you’re the soul of it.
So, yeah. We want to shake your hand and thank you in person. Tragically, not everyone can get out to PAX Prime at the end of August, but we’re going to do what we can for two of you. How does plane fare, a hotel room, a PAX badge, and an invitation to our Thursday night media event (where we’ll unveil the latest news for State of Decay and go hands on with Moonrise) sound?
Today it’s my great pleasure to announce our new game, Moonrise.
Moonrise is a multiplayer creature-collection RPG for mobile devices, conceived and developed here at the Lab and published by Kabam. It’s a fun romp through a gorgeous 3D world of ancient ruins and magical creatures, with deep, real-time strategic combat, full character and creature customization, and real-time online play with your friends.
You can read more about Moonrise and our partnership with Kabam in the Moonrise announcement press release, and at the game website at moonrise-game.com. We’ll also be showing the beta build of Moonrise off at PAX Prime in Seattle at the end of this month, so look for more information about the game and release details then.
Like everyone at the Lab, I’m intensely excited about Moonrise. It’s a game that embodies the same passion and spirit we poured into our first game, State of Decay. But alongside that excitement, I’m also very aware that this is a surprise to everyone who has been following the Lab for the last few years. What does it mean for us to be releasing a game that isn’t State of Decay?
Ten years ago, before zombies were legend, I sat down and began a journey that would eventually bring some of you with me down the long, post-apocalyptic road of armageddon. Day by Day Armageddon, for some, was a brief escapist reprieve from a cubicle or other such devilry. For others, it was the heart and soul of a lone survivor poured onto the pages of a ten dollar paperback. For me, it was a humble contribution to a zeitgeist defining genre.
Fast forward to now, and we’ve seen the zombie genre explode into every medium you’ll pay money for. As an ardent gamer since the days you needed a flathead screwdriver to connect your console to your TV, I’ve played my share of zombie games. In all my years of blistered thumbs, I hadn’t run across a title that I thought did the genre justice—until a year ago. I had recently transferred from an arduous tour of duty and had a little free time on my hands. I decided to boot up my Xbox 360 to see what I’d been missing. After an eon of system updates, I scanned the Xbox Marketplace and noticed a game titled State of Decay.
In the fall of 2009 I went on a zombie bender. Zombieland had just been released, and I saw it four times. It wasn’t the best zombie flick I’d ever seen, but I loved the road-trip aspect of it, and the focus on how each person needs to decide whether they’ll work together, or alone, in the apocalypse. Mostly, it just rekindled my love of the zombie-survival genre, so it was back to Day, Dawn (classic, and the 2004 remake, which was a damn fine movie), the 28s, a ton of obscure hipster zombie stuff, and a fantastic dive into the Walking Dead comics. And books, too. Brooks of course — more the Guide than WWZ.
Fun stuff for sure, but none of it was really scratching my survival-fantasy itch. The great thing about zombie books and movies is that they make you think about what you’d do if the apocalypse hit tomorrow. Hanging out with your friends and comparing survival plans is truly one of life’s great pleasures.
But then a friend (known around here as Brant) turned me on to the Day by Day Armageddon series by J.L. Bourne. The author was an active duty military officer, and it really showed in his work. The story was personal and gripping, but also logical and well structured. It was believable. It was impossible not to cast myself in the role of the narrator, relying on my wits and whatever equipment I could find to survive every day. I consumed it in a day, read it again, then read the sequel.
You are indeed seeing things. What you’re specifically seeing at the top of the website is our new logo (and some cleaner new fonts and other assorted tweaks). Just because you’re Undead for life doesn’t mean you don’t want to grow and improve, and what you’re seeing on this page is our sleeker, leaner, new logo for the Lab. We’ll be changing over Twitter and Facebook and the forums as our web team* gets around to them.
All of you with shirts featuring the old logo? You now own a collector’s item
*The web team is still just Jeff. (And me, if he’s willing to trust me again after the regrettable LinkedIn avatar incident of 2012.) There are some things about the Lab that will never change.
Exactly one year ago today, one year ago from this very moment as I write this, I was in bed. Not sleeping — oh no, that wasn’t going to happen for at least a few more days — but finally, actually, truly in bed. After a final, all-in push to get things wrapped up, the hours were ticking down to the worldwide release of State of Decay, a game we’d been working on for two-and-a-half years; a game we’d poured our hearts and souls into, bled over, fought for, and pulled kicking and screaming into existence despite its design breaking almost every game design rule in the book.
On that Tuesday night, June 4, 2013, I was in bed waiting for Judgement Day. The game would start rolling out on the Xbox Life network at 2:00 AM local time. Scarier still, the review embargo lifted at midnight, so reviews could start hitting within the hour.
We are now live on both the Xbox 360 and Steam, and so far, it looks like everyone who knows about it is enjoying it. Thank you so much for your good wishes and good cheer all over the internet. It means everything to us.
Some of us are trying to be all chill about your reviews and tweets and posts. Some of us don’t have a cool bone in our bodies and we’re running around the internet like methed up ferrets, reading every word and watching every video.
Er… was that TMI?
Hola fellow survivors,
I wanted to let you know we’ve signed a multi-year, multi-title agreement to extend our development relationship with Microsoft Studios. We’ll be able to share details later this year, but as with State of Decay, we think it’s best if we just keep our heads down and build some prototypes before we talk too much. For now, suffice it to say there are big things going on with State of Decay.