Okay, if you guessed the mysterious addition to the nav bar on our website was going to be “a store,” you’re awesome. Or sentient. Or both! Anyway, I’m delighted to announce that tomorrow is the grand opening of the long-requested State of Decay gear store, courtesy of our publisher. As announced, we will be live streaming tomorrow from the Lab as guests of the Microsoft Studios Twitch channel at (EDIT) 2:30 PM PDT/5:30 PM EDT/10:30 PM UTC. We’re just going to hang out, play the game, and take a look at some of the working samples the people doing the store sent for us to approve.
Speaking of samples! We’re going to celebrate the store opening by giving those samples away to some of YOU. First contest: Do you already own any of our gear? Help me get our Instagram channel off the ground. First, follow me – realundeadlabs. Next, use #SODGear to tag a selfie wearing your SOD swag. One of you will get a sweet, sweet prototype item.

(Don’t have any gear? Let’s fix that. Follow realundeadlabs on Instagram. Tag a selfie of you holding a copy of the game, or sitting in front of your TV/PC with the game loaded, with #NeedSODGear. One of you will get one of the SOD shirts I have in the prize closet.)
More contests to come, so if you’re not into Instagram, just hang with me on Twitter (@undeadlabs) or Facebook.
There will be two phases of the store, by the way. Phase one is all ordinary gear like t-shirts, but phase two will have the special, unique-to-SoD stuff that made us squeal like schoolgirls during the approval presentation. Stay tuned for more on that – and who knows what else – as the year turns.