Undead Labs

AUTHOR: Jeff DATE RECORDED: November 23, 2009 AT 00:00AM

Welcome, zombie fans!
And MMO fans.
Oh, and of course console gaming fans.
And if you don’t fall into one of those categories, you are welcome to hang out anyway if you are console-zombie-MMO-curious.

Today Undead Labs proudly announces… well, our existence. Here’s the official word.

So what’s this site all about? Well, you’ll notice a few non-traditional things going on here.

First, the name of the studio. It’s not “Grumpy Gopher Games” or “Silver Platter Studios” or some generic name that can be applied to any kind of game. Traditional thinking is that your studio name should be genre-neutral, the rationale being that even if you want to make a game about the rotting undead today, in five years you might want to make a pet monkey simulator, and you don’t want to tie your name to a genre.

Um, yeah. Honestly, if we decide to make a pet monkey simulator in a few years, we’ll start a studio called MönkeyWerks or something. This studio is all about making the ultimate zombie apocalypse game, so we are Undead Labs.

You’ll also note that this website is very “blog like” in its layout and focus on news-style content. The fact is that we don’t have a game to put in your hands today, or a marketing team insisting on a “marketing focused” website, so right now the focus of our website is to let you know how it’s going.

We plan to be very transparent during the development process, and to give you a behind-the-scenes look at the early life of a new development studio and the process of bringing a triple-A MMO (or, MMOZ) to life. It’s too early to build a real game community, so hang out here if you are into the behind-the-scenes stuff. If you just want to hear about the game, file all of this in your “cool stuff to check into later” box and we’ll be sure to make some noise when the time is right.

For now, you can expect a few posts a month with features on the studio, the development process, design direction, the industry, and so on. A great way to keep up with new articles is to click that big orange RSS button at the top of this page, or you can just click here to subscribe. We’d also like to encourage you to be part of the Undead Labs community by sharing your thoughts on the articles we post (after reading the Lab Etiquette Guidelines, of course). Many of the initial articles will be written by me, but as new developers come onboard you’ll be hearing from them as well.

Thanks for reading. We look forward to getting to know you. Stay tuned.

Jeff